Abstract:
AdLocus is an APP developed by HyXen Company for mobile advertisements. This advertising software can push the message to the target users within specified locations. Bas...Show MoreMetadata
Abstract:
AdLocus is an APP developed by HyXen Company for mobile advertisements. This advertising software can push the message to the target users within specified locations. Based on the real big data provided by AdLocus, we design a dynamic advertisements recommendation system to increase the advertising efficiency. The proposed method uses the regression models and the click probability to recommend the amount of mobile advertisements for every 30 minutes. The results show that our recommendation can efficiently raise the successful clicking rate to satisfy the required clicks number. Moreover, the proposed method avoids the redundant advertisements to reduce the system cost.
Published in: 2016 IEEE 5th Global Conference on Consumer Electronics
Date of Conference: 11-14 October 2016
Date Added to IEEE Xplore: 29 December 2016
ISBN Information: