Applying Text Analysis to Explore the Influencer Marketing Transformation with AI-Generated Content Applications | IEEE Conference Publication | IEEE Xplore

Applying Text Analysis to Explore the Influencer Marketing Transformation with AI-Generated Content Applications


Abstract:

This study examines how AI-Generated Content (AIGC) applications transform influencer marketing operational modes through text analysis. By comparing traditional influenc...Show More

Abstract:

This study examines how AI-Generated Content (AIGC) applications transform influencer marketing operational modes through text analysis. By comparing traditional influencer marketing with AIGC, the performance of three influencers was analyzed in terms of efficiency, interactivity, authenticity, and creativity. Results show that AIGC enhances efficiency and interactivity but faces challenges in authenticity and creativity. The study identifies key trends in influencer marketing transformation using high-frequency word analysis and co-occurrence network analyses. This study's results suggested refining marketing strategies, offering insights for future influencer marketing research and practical applications.
Date of Conference: 29 October 2024 - 01 November 2024
Date Added to IEEE Xplore: 28 November 2024
ISBN Information:

ISSN Information:

Conference Location: Kitakyushu, Japan

References

References is not available for this document.