We treat the problem of minimizing a general continuously differentiable function subject to sparsity constraints. We present and analyze several different optimality criteria which are based on the notions of stationarity and coordinate-wise optimality. These conditions are then used to derive three numerical algorithms aimed at finding points satisfying the resulting optimality criteria: the iterative hard thresholding method and the greedy and partial sparse-simplex methods. The theoretical convergence of these methods and their relations to the derived optimality conditions are studied.