This paper examines an application of Game Based Learning (GBL) as a novel training approach in the electronic engineering industry. It particularly investigates if GBL caters for the learner type within electronic engineering better than traditional training methods currently being applied in this sector. In order to determine the learning style of electronic engineers, we conduct a survey using an established Index of Learning Styles instrument. We then compare these results to the approach taken by a large electronics company in the design of its training programs and find that learning style is not taken into consideration. Using the results of the learning style survey, a pilot game based learning tool is developed and evaluated, which shows a significant improvement in the training outcomes for electronic engineers.