Abstract:
The effectiveness of on-line advertising is the key to the success of e-commerce. This paper discussed current status and new opportunities for online advertising, one of...Show MoreMetadata
Abstract:
The effectiveness of on-line advertising is the key to the success of e-commerce. This paper discussed current status and new opportunities for online advertising, one of critical factors for successful e-commerce. With in-depth discussions and our working experience in a US based company, we also proposed a new advertising platform, Cicadida.com, which implemented a few new ideas we discussed.
Published in: 2015 IEEE/ACIS 14th International Conference on Computer and Information Science (ICIS)
Date of Conference: 28 June 2015 - 01 July 2015
Date Added to IEEE Xplore: 27 July 2015
Electronic ISBN:978-1-4799-8679-8
Contents 