System and software quality evaluation is an important method of quality assurance, and its standardization provides quality requirements and evaluation supported by quality measurement. ISO/IEC organizations have also published a series of standards on system and software quality requirements and evaluation, which is significant for assuring the quality of system and software. This paper introduces quality evaluation based on SQuaRE series standards, and analyzes the relationships among quality model, measurement, requirements, evaluation. Besides, considerations and suggestions are given when applying the measurement function to quality evaluation. Finally, comparison with different methods of quantifying quality characteristics and sub-characteristics with the measured values is analyzed.