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Advertisement evaluation using visual saliency based on foveated image | IEEE Conference Publication | IEEE Xplore

Advertisement evaluation using visual saliency based on foveated image


Abstract:

This paper proposes a novel approach to advertisement evaluation using automatic salient regions. The salient regions are detected using a predicting model, in which the ...Show More

Abstract:

This paper proposes a novel approach to advertisement evaluation using automatic salient regions. The salient regions are detected using a predicting model, in which the estimation are obtained by the space variant foveated image. The saliency is defined as the difference between the input image and its estimation. Then an advertisement is determined as attractive if the detected salient regions are overlapped with the interested regions of the advertisement. The experimental results on the advertisements data set are encouraging.
Date of Conference: 28 June 2009 - 03 July 2009
Date Added to IEEE Xplore: 18 August 2009
Print ISBN:978-1-4244-4290-4

ISSN Information:

Conference Location: New York, NY, USA

References

References is not available for this document.