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Genetic Programming and Adaboosting based churn prediction for Telecom | IEEE Conference Publication | IEEE Xplore

Genetic Programming and Adaboosting based churn prediction for Telecom

Publisher: IEEE

Abstract:

Churn prediction model guides the customer relationship management to retain the customers who are expected to quit. In recent times, a number of tree based ensemble clas...View more

Abstract:

Churn prediction model guides the customer relationship management to retain the customers who are expected to quit. In recent times, a number of tree based ensemble classifiers are used to model the churn prediction in telecom. These models predict the churners quite satisfactorily; however, there is a considerable margin of improvement. In telecom, the enormous size, imbalanced nature, and high dimensionality of the training dataset mainly cause the classification algorithms to suffer in accurately predicting the churners. In this paper, we use Genetic Programming (GP) based approach for modeling the challenging problem of churn prediction in telecom. Adaboost style boosting is used to evolve a number of programs per class. Finally, the predictions are made with the resulting programs using the higher output, from a weighted sum of the outputs of programs per class. The prediction accuracy is evaluated using 10 fold cross validation on standard telecom datasets and a 0.89 score of area under the curve is observed. We hope that such an efficient churn prediction approach might be significantly beneficial for the competitive telecom industry.
Date of Conference: 14-17 October 2012
Date Added to IEEE Xplore: 13 December 2012
ISBN Information:
Print ISSN: 1062-922X
Publisher: IEEE
Conference Location: Seoul, Korea (South)

References

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