Rare earth magnets that have a large energy product are generally used in high-efficiency interior permanent-magnet synchronous motors (IPMSMs). However, efficient rare-earth-free motors are needed because of problems such as the high prices of and export restrictions on rare earth materials. This paper introduces a ferrite-magnet spoke-type IPMSM that employs a W-shaped magnet placement in order to achieve high efficiency. The effectiveness of the W-shaped magnet placement is verified from the results of two-dimensional finite element analysis and experiments on a prototype.