The purpose of this paper is to identify new potential research areas for health care as part of the service sector. To evaluate how supply chain management (SCM) research can support this sector, supply chain principles identified by a literature review will be matched with challenges and trends identified in a cross-industry sector semi-structured interview series. Finally, a set of promising principles is identified and the potential to further analyze their application e.g. in the health care industry suggested as an area for future research.