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A mathematical model to determine the optimal size of a product line from the perspective of manufacturing companies | IEEE Conference Publication | IEEE Xplore

A mathematical model to determine the optimal size of a product line from the perspective of manufacturing companies


Abstract:

The product line optimization plays a key role to increase the revenue by satisfying consumers' various needs. While the extant studies have made the approaches from the ...Show More

Abstract:

The product line optimization plays a key role to increase the revenue by satisfying consumers' various needs. While the extant studies have made the approaches from the perspective of consumers, in this paper, we propose a product line design problem from the perspective of manufacturers. The concept of neighborhood is introduced that parameterizes consumers' tolerance on specification differences. In addition, the maintenance costs are considered in order to cope with the multi-periodic characteristics of the problem. We demonstrated the applicability of the proposed model to a major mobile phone manufacturing company in Korea. The case study shows that the chosen manufacturing company could have reduced the size of its product line by 64.2%, and saved 68.0% of its product line development costs.
Date of Conference: 06-09 December 2015
Date Added to IEEE Xplore: 21 January 2016
ISBN Information:
Conference Location: Singapore

References

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