The applications of spaceborne GNSS reflectometry data over land are investigated in this work using the data collected by the UK TechDemoSat experimental mission. In particular, the sensitivity of the reflection (including specular coherent reflection and to some extend diffuse incoherent scattering) to soil moisture and forest biomass are preliminary considered. In order to quantify the biomass and moisture sensitivity it is necessary to extract a quantity, like the surface reflectivity, as much as possible independent from the system parameters. We have tried to exploit the direct signal from the uplooking antenna for this purpose and we show differences with respect to other approaches. To understand the scattering mechanisms and potentialities and limitations of GNSS-R over land, an electromagnetic simulator is used and compared to the experimental data. Although the simulator was tuned on ground based and airborne data, the satellite platform poses additional problems due to the low magnitude of the reflected signal and to topography effects. These are discussed in the paper.