Recommendations for marketing campaigns in telecommunication business based on the footprint analysis: Who is a good client? | IEEE Conference Publication | IEEE Xplore

Recommendations for marketing campaigns in telecommunication business based on the footprint analysis: Who is a good client?


Abstract:

A major investment made by a telecom operator goes into the infrastructure and its maintenance, while business revenues depend on how efficiently it is exploited. We pres...Show More

Abstract:

A major investment made by a telecom operator goes into the infrastructure and its maintenance, while business revenues depend on how efficiently it is exploited. We present a data-driven analytic strategy based on combinatorial optimization and analysis of historical data. The data cover historical mobility in one region of Sweden during a week. Applying the proposed method in a case study, we have identified the optimal combination of geodemographic segments in the customer base, developed a functionality to assess the potential of a planned marketing campaign, and investigated how many and which segments to target for customer base growth. A comprehensible summary of the conclusions is created via execution of the queries with a fuzzy logic component.
Date of Conference: 27-30 August 2017
Date Added to IEEE Xplore: 15 March 2018
ISBN Information:
Conference Location: Larnaca, Cyprus

References

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