Abstract:
Author has described selected problems related to valuation and value creation of Internet related companies. Relationships between the brand, loyalty, trust and valuatio...Show MoreMetadata
Abstract:
Author has described selected problems related to valuation and value creation of Internet related companies. Relationships between the brand, loyalty, trust and valuation were researched. The method of valuing companies based on valuation of Customer Lifetime Value was described. Two kinds of the Internet clients are considered: one-time deal clients and oriented to creating relationships with the supplier. Based on this partition, a valuation model is proposed.
Date of Conference: 12-14 October 2009
Date Added to IEEE Xplore: 11 December 2009
Print ISBN:978-1-4244-5314-6
Print ISSN: 2157-5525