Data collected from five years of developing e-service applications at USC-CSE reveals that an increasing fraction have been commercial-off-the-shelf (COTS)-based applications (CBA) projects: from 28% in 1997 to 60% in 2001. Data from both small and large CBA projects show that CBA effort is primarily distributed among the three activities of COTS assessments, COTS tailoring, and glue code development and integration, with wide variations in their distribution across projects. We have developed a set of data-motivated composable process elements, in terms of these three activities, for developing CBA's as well an overall decision framework for applying the process elements. We present data regarding the movement towards CBA's and effort distribution among them; we then proceed to describe the decision framework and to present a real-world example showing how it operates within the WinWin Spiral process model generator to orchestrate, execute, and adapt the process elements to changing project circumstances.