This paper evaluates and analyzes a number of fabric products. This evaluation has been carried out in both the space of basic technical parameters and the space of fashion oriented consumer requirements. Fuzzy measures have been used to characterize dissimilarity and inclusion between any of two different fashion themes as well as relevancy of technical parameters of fabric products related to fashion oriented consumer requirements. Finally, the paper applies a classical parametric identification method to determine fashion composition for each collection of products from product sales performance in order to select relevant products and compare between collections. This analysis can also be extended to other fashion oriented products.