Ridesharing is an increasingly prevalent form of transportation. Personal and pooled rideshare services are the two modes of ridesharing available on the market. While personal rideshare features higher time efficiency and better service experience, especially in terms of privacy, pooled rideshare has better energy efficiency and can reduce traffic congestion. To encourage users to utilize pooled rideshare, it is crucial to understand the factors behind preferences between pooled and personal rideshare services. This study conducted a survey study on a sample of 2,884 participants from the U.S. The stated-choice method was employed to collect the usage rate of pooled rideshare in designed scenarios. A detailed analysis of pooled rideshare usage rates among participants from different demographic backgrounds was performed. The results demonstrated demographic factors related to variations in pooled rideshare usage rates. Findings from this study explore the impacts of demographic factors on people's choices in ridesharing and provide important information for the modeling and optimization of ridesharing transportation systems.