Simultaneous wireless information and power transfer (SWIPT) for generalized frequency division multiplexing (GFDM) cooperative communications is proposed to save consumed energy of relay and destination. GFDM subsymbols are allocated for information decoding (ID) and energy harvesting (EH), respectively. Energy efficiency of SWIPT based GFDM system is maximized by jointly optimizing subsymbol and power allocations for ID and EH. A joint optimization algorithm is proposed to obtain the optimal solution to the energy-efficiency optimization problem. Simulation results show that energy efficiency of this scheme is 5bps/J/Hz higher than that of power-splitting SWIPT at total transmit power of 5mW.