Confronted with the patchy, slow deployment of 4G in Europe, the European Commission (EC) President Jean-Claude Juncker recognized that, in spite of being strong in research, Europe “needs a more aggressive infrastructure roll-out”. He called for coordinated action “to make 5G a reality for all citizens and businesses”, to reap the benefits that would accrue and achieve the European Digital Single Market. However, coverage of sparsely populated areas, in particular rural ones and those near the borders, remains a challenge. Similarly, Connected and Automated Mobility (CAM) adds taxing real-time requirements. By focusing on these exacting scenarios, aiming at continuity of service across the continent, and addressing the broad scope of issues involved, which go well beyond technology, we are aiming for large-scale deployment across Europe as early as 2025.