Expectations of corporations are higher than ever. Investors and other stakeholders consider companies in terms of the "triple bottom line", reflecting financial performance, environmental practices, and corporate social responsibility (CSR). Given the role of top managers in setting the ethical tone and strategic agenda of their corporations - and the role of technology in strategy - can technology management achieve both competitive performance and social responsibility, i.e., "strategic responsibility"? This potential integration is considered in the technology management of eight Internet-oriented companies, specifically for practices integrating the fulfillment of corporate social responsibilities with technology-driven strategies for keeping products competitive, providing the basis for new products, and changing operational conventions.