This paper presents a novel routing scheme for content-centric networks, which does not just depend on the names of the packets to retrieve the routing paths, but goes one step beyond and incorporates semantics as a fundamental criterion to decide where to keep and, hence, request information. Going from a naming scheme to the actual protocol architecture, this paper is an endeavor to enhance semantics in the network layer and, through that, to illustrate the new possibilities offered by content-centric networks to introduce an entirely new idea in communications.