With the aim to enrich users' perceived multimedia experience, the authors present the results of an empirical study which looked at user perception of olfaction based mulsemedia. The goal is to evaluate the influence of users' age and gender on user quality of experience (QoE) considering various scent types and categories (pleasant or not). The results present a complex relationship between these variables and how they influence user QoE. They indicate that different user groups report different perception of content level factors for olfaction based mulsemedia.