Summary form only given. TMA was established in 1997 as an R&D software outsourcing company, and has grown from a small group of 6 engineers in 1997, to over 1000 people today, serving many large customers around the world. In 2009, when TMA celebrated the first 12-year cycle, as part of the development strategy for the next cycle, we embarked on a new imitative to set up an R&D center to leverage the human and financial capital we have accumulated from R&D outsourcing, and the infrastructure we have built, to research and develop IT-enabled applications. The emphasis is on applications, based on ideas from ourselves, and from our partners around the world. This presentation will share with you the achievements, the lessons learned, and the call for collaboration.