Abstract:
This paper proposes a customer churn model for a private bank in Turkey. It is more challenging to put forth a model for banking sector as there are no contractual agreem...Show MoreMetadata
Abstract:
This paper proposes a customer churn model for a private bank in Turkey. It is more challenging to put forth a model for banking sector as there are no contractual agreements between a customer and a bank regarding the duration of services. During the development of the model, we first converted the raw data into a usable and meaningful form. Later, using data mining techniques on our data, we have developed a “churn prediction model”. Prediction performance is evaluated using accuracy, sensitivity, specificity, kappa statistic and area under the curve based measures.
Date of Conference: 16-19 May 2015
Date Added to IEEE Xplore: 22 June 2015
Electronic ISBN:978-1-4673-7386-9
Print ISSN: 2165-0608