Artificial intelligence is widely recognized as a pivotal component and a substantial component for sustainability growth within the domain of Fourth Industrial Revolution. despite the presence of noteworthy instances of achievement, certain research studies reveal that various sectors have exhibited a sluggishness in embracing artificial intelligence beyond the first proof-of-concept phase and incorporating it on a large scale inside their organizations. In order to examine this matter, a comprehensive research has been undertaken to investigate the elements that motivate and impede the implementation of artificial intelligence and assess the preparedness of various businesses in integrating artificial intelligence and big data technologies into their respective organizational frameworks. In order to obtain valuable insights on the viewpoints of industry professionals about the influence of artificial intelligence on business models and interactions with consumers, a structured questionnaire consisting of closed-ended questions has been designed and disseminated among the participants. Furthermore, a comprehensive strategic study has been undertaken utilizing the SWOT framework. The research has found a number of prominent obstacles, including inadequate availability of information technology infrastructure and proficient artificial intelligence expertise, inadequate access to superior data, insufficiently compelling justifications for company ventures, and intricate issues pertaining to legislation, regulations, and ethical considerations. The successful adoption and integration of artificial intelligence into business operations will heavily depend on the ability of industries to effectively tackle these difficulties.