Considering the complexity of the traditional media transformation, a multi-criteria evaluation index system based on transformation competency is proposed using grey relational analysis(GRA) is presented. This paper demonstrates the procedure of determining the grey incidence coefficients of the evaluation indexes, the weight of each index is identified by Coefficient of variation(CV). Then, by adopting the GRA method, each factor is evaluated using the grey relational matrix. The main purpose of this study is to identify key factors of transformation competency. The result of GRA suggests a preliminary list of significant factors on traditional media transformation. Based on this paper, a comprehensive evaluation of the traditional media transformation competence is obtained. This study provide the plausible variable candidates or a good reference for analyzing traditional media transformation in future researches.