How can we reliably detect rumors and their propagation? Are social network connections sufficient? What is the role of message content and how does it compared to social network factors? In this talk, I will share some insights from our studies on the impact of language in (mis) information detection and spread. Furthermore I will share with you some work on the role of causality and coherence in the propagation of such content, finally I will discuss the nuance of satire vs. offensive speech and how impactful that is in the context of misinformation detection.