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An integrated customer segmentation method for China's supermarkets | IEEE Conference Publication | IEEE Xplore

An integrated customer segmentation method for China's supermarkets


Abstract:

For a customer-based supermarket, usually two types of data are available. One is demographic data, and the other is transactional data. Most of previous researchers and ...Show More

Abstract:

For a customer-based supermarket, usually two types of data are available. One is demographic data, and the other is transactional data. Most of previous researchers and practitioners mainly focus on solely utilizing either type of data to segment customers. To obtain a stable and implementable consumer segmentation methodology with high efficiency and product recommendation accuracy for targeted customers, we propose an integrated customer segmentation method which takes advantages and avoids pitfalls of both the demographic information and the customer transactional data. As in the context of China's supermarkets, it is developed to reveal customer psychological behavior of shopping in supermarket. This method is theoretically validated and verified in a real China supermarket case.
Date of Conference: 15-17 July 2010
Date Added to IEEE Xplore: 19 August 2010
ISBN Information:
Conference Location: QingDao, China

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