To satisfy the high quality image compression requirement, the new JPEG XR compression standard is introduced. The analysis and architecture design with VLSI architecture of JPEG XR encoder are proposed in this paper which can encode 4:4:4 1920 times 1080 high definition photo in smooth. According to the simulation results, the throughput of the proposed design can encode 44.2 M samples/sec. This design can be used for digital photography applications to achieve low computation, low storage, and high dynamical range features.