The highly-fragmented and non-standardized landscape of the Internet of Things industry results in forcing both IoT developers and end-users to have to choose their proprietary consumer electronics by a company, eventually becoming a barrier to build an unfragmented IoT ecosystem. This paper proposes an oneM2M standards-compliant device software platform for consumer electronics based on the Internet of Things, called &Cube. It leverages a standardized resource model and REST APIs to work with oneM2M service platforms, leading to interoperability across various IoT consumer electronics built on the &Cube. The growing adoption of the &Cube in consumer electronics will help lower the barriers for the manufacturers and developers to create innovative products and entirely new services.