Multipartite entanglement distribution is a key functionality of the Quantum Internet. However, quantum entanglement is very fragile, easily degraded by decoherence, which strictly constraints the time horizon within the distribution has to be completed. This, coupled with the quantum noise irremediably impinging on the channels utilized for entanglement distribution, may imply the need to attempt the distribution process multiple times before the targeted network nodes successfully share the desired entangled state. And there is no guarantee that this is accomplished within the time horizon dictated by the coherence times. As a consequence, in noisy scenarios requiring multiple distribution attempts, it may be convenient to stop the distribution process early. In this paper, we take steps in the direction of knowing when to stop the entanglement distribution by developing a theoretical framework, able to capture the quantum noise effects. Specifically, we first prove that the entanglement distribution process can be modeled as a Markov decision process. Then, we prove that the optimal decision policy exhibits attractive features, which we exploit to reduce the computational complexity. The developed framework provides quantum network designers with flexible tools to optimally engineer the design parameters of the entanglement distribution process.