The abundance of data in the context of smart cities yields huge potential for data-driven businesses but raises unprecedented challenges on data privacy and security. Some of these challenges can be addressed merely through appropriate technical measures, while other issues can only be solved through strategic organizational decisions. In this paper, we present few cases from a real smart city project. We outline some exemplary data analytics scenarios and describe the measures that we adopt for a secure handling of data. Finally, we show how the chosen solutions impact the awareness of the public and acceptability of the project.