Kyootai Lee
ABSTRACT
Consumer satisfaction is critically important for the success of a Web based online store. Several prior studies have examined the antecedents of consumer satisfaction. In this study we propose a model of consumer satisfaction by integrating issues from marketing and IS literature. Our analysis identifies issues related to channel traits, Web store traits, and consumer traits as factors that may help influence customer satisfaction.
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Index Terms
- Development of an integrated model of customer satisfaction with online shopping
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