ABSTRACT
In such applications as location-based advertising, merchants use consumers' information to send them personalized advertisements. These applications provide convenience to consumers and competitive advantage to merchants. However, the improper use of consumers' information presents a serious threat to their privacy. It is also important to observe that among the motives for the consumers to accept advertisements is the incentive offered by the merchant. Therefore, such incentive should become a criterion upon which consumers decide to grant or deny access to their information. We propose modeling mobile consumer preferences including incentive-related preferences in an ontology using the Ontology Web Language (OWL) and enforcing these preferences using reasoning techniques. We present modeling of consumer preferences and merchant queries in that ontology and describe how to match them. Moreover, we present a prototype implementation and an evaluation study that shows that query size is more significant than the ontology size.
- A. G. Stoica and C. Farkas, "Ontology guided Security Engine", In the Journal of Intelligent Information Systems: 23(2) pp.209--223, 2004. Google ScholarDigital Library
- E. Damiani, S. Vimercati, S. Paraboschi, P. Samarati, "Extending Policy Languages to the Semantic Web", In Proceedings of the Fourth International Conference on Web Engineering, Munich, 2004.Google Scholar
- E. Damiani, S. Vimercati, S. Paraboschi, P. Samarati, "Semantic-Aware Privacy and Access Control: Motivation and Preliminary Results", In Proceedings of the first Italian Semantic Web Workshop: Semantic Web Applications an Presepectives (SWAP), Ancona, Italy, 2004.Google Scholar
- F. Baader, D. Calvanese, D. McGuinness, D. Nardi, and P. Patel-Scneider, "The Description Logics Handbook: Theory, Implementation and Applications", Cambridge University Press, UK, 2003. Google ScholarDigital Library
- M. K. Smith, C. Welty, and D. L. McGuinness, Editors, "OWL Web Ontology Language Guide" A W3C Recommendation, Latest version available at http://www.w3.org/TR/owl-guide/, February 2004.Google Scholar
- M. Youssef, "Semantically Enhanced and Efficient Location Services for Preserving Mobile Consumer's privacy", A Ph.D. thesis, Rutgers University -Newark, Available at http://cimic.nitgers.edu/~youssefm/dissertation.pdf, 2005.Google Scholar
- M. Youssef, V. Atluri, and N. R. Adam, "Preserving mobile customer privacy: an access control system for moving objects and customer profile", In Proceedings of the 6th International Conference on Mobile Data Management (MDM05), Ayia Napa, Cyprus, May 2005. Google ScholarDigital Library
- Organization for the Advancement of Structural Information Standards (OASIS), "eXtensible Access Control Markup Language", Available at http://www.oasis-open.org/committees/tc_home.php?wg_abbrev=xacml, 2004.Google Scholar
- S. Bechhofer, "The DIG Description Logic Interface: DIG/1.1", Available at http://dl-web.man.ac.uk/dig/2003/02/interface.pdf, 2003.Google Scholar
- S. Bechhofer, P. Lord, R. Volz, "Cooking the Semantic Web with the OWL API", In Proceedings of the 2nd International Semantic Web Conference, ISWC, Sanibel Island, Florida, October 2003.Google Scholar
- Stanford University, "The Protege Project", Available at http://protege.stanford.edu, 2005.Google Scholar
- The World Wide Web Consortium, "RDF Primer", Available at http://www.w3.org/TR/2004/REC-rdf-primer-20040210/, 2004.Google Scholar
- The World Wide Web Consortium, "Semantic Web", Available at http://www.w3.org/2001/sw/, 2001.Google Scholar
- United Nations Development Program, "United Nations Standard Products and Services Code (UNSPSC)", Available from http://www.unspsc.org/, April 2005.Google Scholar
- V. Haarslev, R. Moller, "RACER Users's Guide and Reference Manual", Available at http://www.cse.concordia.ca/%7Ehaarslev/racer/racer-manual-1-7-19.pdf, 2000.Google Scholar
Index Terms
- Semantically enhanced enforcement of mobile consumer's privacy preferences
Recommendations
Mobile consumer shopping journey in fashion retail: eye tracking mobile apps and websites
ETRA '18: Proceedings of the 2018 ACM Symposium on Eye Tracking Research & ApplicationsDespite the rapid adoption of smartphones among fashion consumers, their dissatisfaction with retailers' mobile apps and websites also increases. This suggests that understanding how mobile consumers use smartphones for shopping is important in ...
Consumer preferences, cannibalization, and competition: evidence from the personal computer industry
Understanding the degree of cannibalization and competition in online and offline markets is important to firms' product line designs. However, few empirical studies have measured both effects simultaneously or have examined the factors that determine ...
Improving Customer Retention in E-Commerce through a Secure and Privacy-Enhanced Loyalty System
Loyalty systems provide an interesting possibility for vendors in customer relationship management. This holds for both real world and online vendors. Many vendors apply loyalty systems to collect customer-specific data that may be exploited for many ...
Comments