Peter Shultz
ABSTRACT
This paper describes a recent interactive project which used slide projectors (instead of video projection or computer screens) to best fulfill the brand specific communication needs of an installation. It discuss why brand issues matter as well as how the design of systems, both physical systems and content there within, can address those issues.
- More SmartTable information at: www.gfxdynamics.com/pdf/SmartTable.pdf.Google Scholar
- More Reactrix information at: www.reactrix.com/advertisers_details.php?id=9.Google Scholar
- A video of the system can be found at: www.youtube.com/watch?v=dLpjFZ2FjGoogle Scholar
Index Terms
- Brand consciousness as a driving design force
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