ABSTRACT
In Social Interaction, happen the negotiation of cultural context. Through appreciating and sharing of each other's choices, members of a social group regenerate an image which is their cultural identity. In Anthropology there is a move towards seeing identity as a process rather than a product. This paper argues that the process happens in social interaction, and products are a means to record or memorize the image. Analyzing data from an ethnography done in Greece, I try to find answers to why the Greek people complain about not being able to kiss and hug on the mobile phone. Finally I show why the social interaction needs to be studied while zooming on the embedded process of identity creation in order to discover the desires that people impose on the products they use.
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Index Terms
- Mobiles can't kiss and hug, so lets meet over coffee
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