Donald A. Norman
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Cross Ref
- Mitchell, T. and L. Thompson. "A Theory of Temporal Adjustments of the Evaluation of Events: Rosy Prospection & Rosy Retrospection". In Advances in Managerial Cognition and Organizational Information-processing, Vol. 5, edited by C. Stubbart, J. Porac, and J. Meindl, 85--114. Greenwich, CT: JAI Press, 1994.Google Scholar
- Mitchell, T. R., L. Thompson, E. Peterson, and R. Cronk. "Temporal Adjustments in the Evaluation of Events: The 'Rosy View.'" Journal of Experimental Social Psychology 33, no.4 (1997): 421--448.Google ScholarCross Ref
- Braun-LaTour, K. A., M. S. LaTour, J. E. Pickrell, and E. F. Loftus,. "How and When Advertising Can Influence Memory for Consumer Experience." Journal of Advertising 33, no. 4 (2004): 7--25. <https://webfiles.uci.edu/eloftus/BraunLaTourPickLoftusJofAd04.pdf>Google Scholar
Index Terms
- THE WAY I SEE IT
Memory is more important than actuality
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