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Playing the game: effective gender role analysis techniques for computer games

Published:28 November 2011Publication History

ABSTRACT

The majority of gender studies of computer games examines game subsets, such as the first twenty minutes of gameplay, and extends their conclusions to the whole game and the game industry in general. The hypothesis of the subset effectively representing the entire game requires testing. This study addresses this problem by comparing the results of two commonly used subset methods to an analysis of a whole game.

The findings show that the two subset analyses fail to identify gender representation inequalities that examining a whole game was able to discover. This result throws into doubt subset analysis methodology in games and indicates that the results of current subset techniques, such as those used by government games rating boards, are flawed. In analyzing the whole game, this study has developed a gender role coding technique for whole games that may be useful in future studies.

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    • Published in

      cover image ACM Other conferences
      OzCHI '11: Proceedings of the 23rd Australian Computer-Human Interaction Conference
      November 2011
      363 pages
      ISBN:9781450310901
      DOI:10.1145/2071536

      Copyright © 2011 ACM

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      Publication History

      • Published: 28 November 2011

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