Nafis Iskander
Artur Lugmayr
ABSTRACT
New Media across the Internet is a growing phenomenon in this digital age. The explosive growth of online social networking firms creates business opportunities in the Internet media. These business opportunities require a definitive business models approach because of the rapid growth of these firms (e.g. Facebook) engaged in Internet media over a short period of time. This approach needs an assessment of a media economic framework of new media in the Internet. The goal of this paper is to formulate such a media economic framework by applying literature based on project business findings. This framework will consist of four distinct areas i.e. a. Print Media, b. Audio Media, c. Motion Pictures Media, d. Visual Media. However, for analysis purposes only two i.e. motion-picture and visual medias will be undertaken. The purpose of the framework will be to generate evaluation metrics from which performance tests will be conducted to deduce results that will justify the definitive business models approach. The paper will limit itself with the formulation of the media economic framework from both project business and media economics perspectives, highlights its key aspects, discuss the findings of the literature, identify similarities between the two perspectives, explore project business domain at length and develop its perception and its relation to the media economic framework, provide an analytical study of the scope of media economic framework in project business and finally conclude with a set of recommendations for future research.
- Finland Statistics http://www.stat.fi/til/sutivi/2010/sutivi_2010_2010-10-26_tie_001_en.htmlGoogle Scholar
- Artto, K. & Kujala J. 2008. Project business as a research field, International Journal of Managing Projects in Business 1(4) 496--496.Google ScholarCross Ref
- Söderlund, J. 2004. On the broadening scope of the research on projects: a review and a model for analysis. International Journal of Project Management 22:655--667.Google ScholarCross Ref
- Slevin D. P. & Pinto, J. K. 1987. Balancing strategy and tactics in project implementation. Sloan Management Review 29 (1) 33--41.Google Scholar
- Shenhar A. J. 2001. One size does not fit all projects: exploring classical contingency domains. Management Science 47(3) 394--414. Google ScholarDigital Library
- Shenhar, A., Dvir, D., Milosevic, D., Mulenburg, J., Patanakul, P., Reilly, R., Ryan, M., Sage, A., Sauser, B., Srivannaboon, S., Stefanovic, J. & Thamhain, H. 2005. Toward a NASA-Specific Project Management Framework. Engineering Management Journal 17(4)8--16.Google Scholar
- Urstadt, Bryant, 2008. Social Networking is not a Business. Technology Review July/August 2008.1--11. http://files.businesscard2.com/bf161e8907f9a079e0270230df68d594/Social-Networking-Is-Not-a-Business.pdfGoogle Scholar
- Morris P. W. G. 1983. Managing project interfaces --- key points for project success. In: Cleland D. I., & King W. R. (eds.) Project management handbook, 3--36. Van Nostrand, New York.Google Scholar
- Ruuska, I., Ahola, T., Artto, K., Locatelli, G. & Mancini, M. (forthcoming) A new governance approach for multi-firm projects: Lessons from Olkiluoto 3 and Flamanville 3 nuclear power plant projects. Paper accepted for publication in International Journal of Project Management.Google Scholar
- DeFillippi, R. J. & Arthur, M. B. 1998. Paradox in project-based enterprise: The case of Film Making. California Management Review 40 (2) 125--139.Google ScholarCross Ref
- Artto, K. A. 2001. Management of project-oriented organization --- conceptual analysis. In: Artto, K. A., Martinsuo, M. & Aalto, T. (Eds.) Project portfolio management: strategic management through projects, 5--22. Project Management Association Finland, Helsinki.Google Scholar
- Whitley, R. 2006. Project-based firms: new organizational forms or variations on a theme? Industrial and Corporate Changes 15: 77--99.Google ScholarCross Ref
- Hobday, M. 2000. The project-based organization: an ideal form for managing complex products and systems? Research Policy 29: 871--893.Google ScholarCross Ref
- Miller, R., & Lessard, D. 2001. Understanding and managing risks in large engineering projects. International Journal of Project Management 19: 437--443.Google ScholarCross Ref
- Ward, S. & Chapman, C. 2004. Making risk management more effective. In: Morris, P. W. G. & Pinto, J. K. (Eds.) The Wiley Guide to Managing Projects, 852--875. John Wiley & Sons, USAGoogle Scholar
Index Terms
- Positioning of media economic framework for novel media in the field of project business
Recommendations
What's different about social media networks? a framework and research agenda
In recent years, we have witnessed the rapid proliferation and widespread adoption of a new class of information technologies, commonly known as social media. Researchers often rely on social network analysis (SNA) when attempting to understand these ...
Comments