ABSTRACT
This research explores the relationship between self-presentation and perception by others as manifested explicitly through the use of tags in a people tagging system. The study provides insights relevant for the organizational context since it is based on a system implemented within IBM. We developed a detailed codebook and used it to categorize 9,506 tags assigned to a sample of taggers. Our analysis examines the use of self tags versus social tags (assigned by others) across different categories and sub-categories. While overlap exists, self tags tend to be more factual describing technology expertise, social tags augment the individual tags by adding a personal dimension.
- Back, M. D., Stopfer, J. M., Vazire, S., Gaddis, S., Schmukle, S. C., Egloff, B. and Gosling, S. D. Facebook profiles reflect actual personality, not self-idealization. Psychological Science, 21, 3 (2010), 372.Google ScholarCross Ref
- DiMicco, J., Millen, D. R., Geyer, W., Dugan, C., Brownholtz, B. and Muller, M. Motivations for social networking at work. In Anonymous Proceedings of the 21st ACM conference on Computer supported cooperative work. ACM, , 2008, 711--720. Google ScholarDigital Library
- Dominick, J. R. Who Do You Think You Are? Personal Home Pages and Self-Presentation on the World Wide Web. Journalism and Mass Communication Quarterly, 76, 4 (1999), 646--658.Google ScholarCross Ref
- Ehrlich, K. and Cash, D. Turning information into knowledge: Information finding as a collaborative activity. In Anonymous Proceedings of Digital Libraries. (1994), 119125.Google Scholar
- Ellison, N., Heino, R. and Gibbs, J. Managing Impressions Online: Self-Presentation Processes in the Online Dating Environment. Journal of Computer-Mediated Communication, 11, 2 ( 2006), 415--441.Google ScholarCross Ref
- Farrell, S., Lau, T., Nusser, S., Wilcox, E. and Muller, M. Socially augmenting employee profiles with people-tagging. In Anonymous Proceedings of the 20th annual ACM symposium on User interface software and technology. (2007), 91--100. ACM New York, NY, USA. Google ScholarDigital Library
- Gibbs, J. L., Ellison, N. B. and Heino, R. D. SelfPresentation in Online Personals: The Role of Anticipated Future Interaction, Self-Disclosure, and Perceived Success in Internet Dating. Communication Research, 33, 2 (2006), 152.Google ScholarCross Ref
- Goffman, E. The presentation of self in everyday life. Allen Lane, , 1959.Google Scholar
- Joinson, A. N. European Journal of Social Psychology, 31, 2 (2001), 177--192.Google ScholarCross Ref
- Kaid, L. L. and Wadsworth, A. J. Content analysis. Measurement of communication behavior, (1989), 197--217.Google Scholar
- Kenny, D. A. Interpersonal perception: A social relations analysis. The Guilford Press, , 1994.Google Scholar
- Lindgaard, G., Fernandes, G., Dudek, C. and Brown, J. Attention web designers: You have 50 milliseconds to make a good first impression! Behaviour & information technology, 25, 2 (2006), 115--126.Google Scholar
- Marcus, B., Machilek, F. and Schütz, A. Personality in cyberspace: Personal web sites as media for personality expressions and impressions. J. Pers. Soc. Psychol., 90, 6 (2006), 1014.Google ScholarCross Ref
- Muller, M. J., Ehrlich, K. and Farrell, S. Social tagging and self-tagging for impression management. TR 06-02. IBM Research technical report, 2006.Google Scholar
- Papacharissi, Z. and Rubin, A. M. Predictors of Internet use. Journal of Broadcasting & Electronic Media, 44, 2 (2000), 175--196.Google ScholarCross Ref
- Raban, D. R., Ronen, I. and Guy, I. Acting or Reacting? Preferential Attachment in a People Tagging System. Journal of the American Society for Information Science & Technology, 62, 4 (2011), 738--747. Google ScholarDigital Library
- Raban, D. R. Self-Presentation and the Value of Information in Q& A Web Sites. Journal of the American Society for Information Science and Technology, 60, 12 ( 2009), 2465--2473. Google ScholarDigital Library
- Rafaeli, S., Raban, D. R. and Kalman, Y. Social Cognition Online. In Amichai-Hamburger, Y. ed. The social net: The social psychology of the internet. Oxford University Press, Oxford, England, 2005.Google Scholar
- Rouse, S. V. and Haas, H. A. Exploring the accuracies and inaccuracies of personality perception following Internet-mediated communication. Journal of research in personality, 37, 5 (2003), 446--467.Google Scholar
- Savicki, V., Kelley, M. and Oesterreich, E. Judgments of gender in computer-mediated communication. Comput. Hum. Behav., 15, 2 ( 1999), 185--194.Google ScholarCross Ref
- Schau, H. J. and Gilly, M. C. We are what we post? Self-presentation in personal web space. Journal of Consumer Research, (2003), 385--404.Google ScholarCross Ref
- Singletary, M. W. Mass communication research: Contemporary methods and applications. Longman White Plains, NY, 1994.Google Scholar
- Trammell, K. D. and Keshelashvili, A. Examining the new influencers: A self-presentation study of A-list blogs. Journalism & Mass Communication Quarterly, 82, 4 (2005), 968--982.Google ScholarCross Ref
- Turkle, S. Life on the Screen: Identity in the Age of the Internet. Simon & Schuster, New York, 1995. Google ScholarDigital Library
- Vazire, S. Who knows what about a person? The self-other knowledge asymmetry (SOKA) model. J. Pers. Soc. Psychol., 98, 2 (2010), 281.Google ScholarCross Ref
- Walther, J. B. Computer-Mediated Communication: Impersonal, Interpersonal, and Hyperpersonal Interaction. Communication Research, 23, 1 (1996), 3.Google ScholarCross Ref
- Whitty, M. T. Revealing the {} real'me, searching for the {} actual'you: Presentations of self on an internet dating site. Comput. Hum. Behav., 24, 4 (2008), 1707--1723. Google ScholarDigital Library
Index Terms
- Impression formation in corporate people tagging
Recommendations
Impression management through people tagging in the enterprise
People tagging allows a person to tag one's self or others; it is reciprocal and therefore has social implications. The main uses of corporate people tagging systems are for building internal social networks, solving problems, and seeking expertise. We ...
Socially augmenting employee profiles with people-tagging
UIST '07: Proceedings of the 20th annual ACM symposium on User interface software and technologyEmployee directories play a valuable role in helping people find others to collaborate with, solve a problem, or provide needed expertise. Serving this role successfully requires accurate and up-to-date user profiles, yet few users take the time to ...
Photo search in a personal photo diary by drawing face position with people tagging
IUI '11: Proceedings of the 16th international conference on Intelligent user interfacesIn recent years, people tend to maintain personal photos in digital spaces not only to share their experiences with social friends but also to jog their own memory. Therefore, an effective solution is crucial to the growth of the needs for recording one'...
Comments