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Facebook: how we lost control and found empowerment

Published:03 November 2013Publication History

ABSTRACT

Whitman College Technology Services (WCTS) constantly strives to find new and interesting ways to engage and connect with our student body as well as to empower our student staff. Additionally, social media engagement has been challenging; of the two separate Facebook pages associated with WCTS, the most recent update was several months ago. A marriage of problem and solution was discovered: we let go of control and let our student staff manage our Facebook presence. This solution not only allows us to better engage the student body but also gives our student staff more responsibility and "real world" experience.

References

  1. http://www.whitman.edu/about-whitman/fast-facts http://whitmanpioneer.com/news/2012/10/04/social-media-communications/Google ScholarGoogle Scholar

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  1. Facebook: how we lost control and found empowerment

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    • Published in

      cover image ACM Conferences
      SIGUCCS '13: Proceedings of the 41st annual ACM SIGUCCS conference on User services
      November 2013
      228 pages
      ISBN:9781450323185
      DOI:10.1145/2504776

      Copyright © 2013 ACM

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      Association for Computing Machinery

      New York, NY, United States

      Publication History

      • Published: 3 November 2013

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      • research-article

      Acceptance Rates

      SIGUCCS '13 Paper Acceptance Rate43of46submissions,93%Overall Acceptance Rate123of170submissions,72%
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