ABSTRACT
Whitman College Technology Services (WCTS) constantly strives to find new and interesting ways to engage and connect with our student body as well as to empower our student staff. Additionally, social media engagement has been challenging; of the two separate Facebook pages associated with WCTS, the most recent update was several months ago. A marriage of problem and solution was discovered: we let go of control and let our student staff manage our Facebook presence. This solution not only allows us to better engage the student body but also gives our student staff more responsibility and "real world" experience.
- http://www.whitman.edu/about-whitman/fast-facts http://whitmanpioneer.com/news/2012/10/04/social-media-communications/Google Scholar
Index Terms
- Facebook: how we lost control and found empowerment
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