ABSTRACT
This study examines how money mediates and structures social exchange in a hospitality exchange service, and how social and economic factors guiding exchange get intertwined in this context. We present a qualitative study on the experiences of people who offer to rent out their homes, or parts of them, via the online peer-to-peer renting service Airbnb. Our study suggests that the frame monetary transactions set to exchange relationships contributes to the hosts' sense of control and ease in the exchange. We identified two behavioral patterns that highlight the importance of reputation and trust: (1) hosts divert their accumulated reputational capital into the rental price and (2) they may price their property below "the market price", so that they can choose their exchange partners form a wider pool of candidates.
- Bialski, P, Batorski, D. From Online Familiarity to Offline Trust: How a Virtual Community Creates Familiarity and Trust between Strangers. In Social Computing and Virtual Communities, Chapman & Hall/CRC, FL (2010), 179--204.Google Scholar
- Bialski, P. Becoming Intimately Mobile. Warsaw Studies In Culture and Society vol. 2, Peter Lang (2012).Google Scholar
- Botsman, R., Rogers, R. What's Mine Is Yours: The Rise of Collaborative Consumption. Harper Collins, NY 2010.Google Scholar
- Cheshire, C., Gerbasi, A., Cook, K. S. Trust and Transition in Modes of Exchange. Social Psychology Quarterly 73, 2 (2010), 176--195.Google ScholarCross Ref
- Cropanzano R., Mitchell, M. S. Social Exchange Theory: An Interdisciplinary Review. Journal of Management 31 (2005), 874--900.Google ScholarCross Ref
- Emerson, R. M. Social Exchange Theory. Annual Review of Sociology, Vol 2, (1976) 335--362.Google ScholarCross Ref
- Lampinen, A., Lehtinen, V., Cheshire, C., Suhonen, E. Indebtedness and Reciprocity in Local Online Exchange. CSCW '13, ACM, NY (2013) 661--672. Google ScholarDigital Library
- Lampinen, A. Account Sharing in the Context of Networked Hospitality Exchange. CSCW '14, ACM, NY, in press. Google ScholarDigital Library
- Suhonen, E., Lampinen, A., Cheshire, C., Antin, Judd. Everyday Favors: A Case Study of a Local Online Gift Exchange System. Group 10', ACM, NY (2010) 11--20. Google ScholarDigital Library
Index Terms
- Defining the price of hospitality: networked hospitality exchange via Airbnb
Recommendations
Self-Disclosure and Perceived Trustworthiness of Airbnb Host Profiles
CSCW '17: Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social ComputingOnline peer-to-peer platforms like Airbnb allow hosts to list a property (e.g. a house, or a room) for short-term rentals. In this work, we examine how hosts describe themselves on their Airbnb profile pages. We use a mixed-methods study to develop a ...
Hosting via Airbnb: Motivations and Financial Assurances in Monetized Network Hospitality
CHI '16: Proceedings of the 2016 CHI Conference on Human Factors in Computing SystemsWe examine how financial assurance structures and the clearly defined financial transaction at the core of monetized network hospitality reduce uncertainty for Airbnb hosts and guests. We apply the principles of social exchange and intrinsic and ...
Monetizing Network Hospitality: Hospitality and Sociability in the Context of Airbnb
CSCW '15: Proceedings of the 18th ACM Conference on Computer Supported Cooperative Work & Social ComputingWe present a qualitative study of hospitality exchange processes that take place via the online peer-to-peer platform Airbnb. We explore 1) what motivates individuals to monetize network hospitality and 2) how the presence of money ties in with the ...
Comments