ABSTRACT
Game theory has long been used to model cognitive decision making in societies. While traditional game theoretic modelling has focused on well-mixed populations, recent research has suggested that the topological structure of social networks play an important part in the dynamic behaviour of social systems. Any agent or person playing a game employs a strategy (pure or mixed) to optimise pay-off. Previous studies have analysed how selfish agents can optimise their payoffs by choosing particular strategies within a social network model. In this paper we ask the question that, if agents were to work towards the common goal of increasing the public good (that is, the total network utility), what strategies they should adapt within the context of a heterogeneous network.
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