ABSTRACT
When mobile commerce meets social commerce, e-commerce platforms as we know them are transformed into powerful tools that not only support an organization's business strategy, but also provide its customers with the features and convenience they have come to expect from online transactions. We call this mobile social commerce (ms-commerce). This paper sheds light on this new concept by showing how mobile and social capabilities can enhance existing e-commerce business models. An implementation approach for ms-commerce is then presented, guided by a feasible commercial scenario. We finally discuss our ms-commerce implementation approach and compare it for the two leading mobile platforms, namely iOS and Android.
- 21 Awesome Social Media Facts, Figures and Statistics for 2013: 2013. http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/. Accessed: 2013-08-10.Google Scholar
- Atzmueller, M. 2014. Social Behavior in Mobile Social Networks: Characterizing Links, Roles, and Communities. Mobile Social Networking. A. Chin and D. Zhang, eds. Springer New York. 65--78.Google Scholar
- Benou, P. et al. 2012. Context management for m-commerce applications: determinants, methodology and the role of marketing. Information Technology and Management. 13, 2 (Jun. 2012), 91--111. Google ScholarDigital Library
- Brahler, S. 2010. Analysis of the android architecture. Karlsruhe institute for technology. (2010).Google Scholar
- Christ, A.M. 2011. Bridging the mobile app gap. Connectivity and the User Experience. 11, 1 (2011), 27.Google Scholar
- Comparing Titanium and PhoneGap: 2012. http://www.appcelerator.com/blog/2012/05/comparing-titanium-and-phonegap/. Accessed: 2014-01-24.Google Scholar
- Counts, S. and Fisher, K.E. 2008. Mobile Social Networking: An Information Grounds Perspective. Hawaii International Conference on System Sciences, Proceedings of the 41st Annual (2008), 153--153. Google ScholarDigital Library
- Features - iOS Technology Overview - Apple Developer: https://developer.apple.com/technologies/ios/features.html. Accessed: 2013-11-13.Google Scholar
- Gardner, B.S. 2011. Responsive Web Design: Enriching the User Experience. Connectivity and the User Experience. (2011), 13.Google Scholar
- Huang, Z. and Benyoucef, M. 2013. From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications. (2013).Google Scholar
- Joseph, J. and Kurian K, S. 2013. Mobile OS - Comparative Study. Journal of Engineering Computers & Applied Sciences. 2, 10 (Oct. 2013), 10--19.Google Scholar
- Kamboj, V. and Gupta, H. 2012. Mobile Operating Systems. IJEIR. 1, 2 (2012), 169--174.Google Scholar
- Kanoi, M.P.V. and Jdiet, Y. 2013. Internal structure of iOS and Building tools for iOS apps. International Journal Of Computer Science And Applications. 6, 2 (2013).Google Scholar
- Kaplan, A.M. 2012. If you love something, let it go mobile: Mobile marketing and mobile social media 4x4. Business Horizons. 55, 2 (Mar. 2012), 129--139.Google ScholarCross Ref
- Laudon, K.C. and Traver, C.G. 2014. E-Commerce: Business, Technology, Society. Pearson Education. Google ScholarDigital Library
- Li, X.-F. et al. 2012. MObIle OS ArChITeCTure TrendS. Intel Technology Journal. 16, 4 (2012).Google Scholar
- Marsden, P. 2010. Social Commerce: Monetizing Social Media. uniquedigital.Google Scholar
- Mobile E-Commerce Infographic: 2011. http://tag.microsoft.com/community/blog/t/Mobile_E-CommerceInfographic.aspx. Accessed: 2013-08-14.Google Scholar
- Oliver, E. 2009. A survey of platforms for mobile networks research. SIGMOBILE Mob. Comput. Commun. Rev. 12, 4 (Feb. 2009), 56--63. Google ScholarDigital Library
- B2C Business Models: 2011. http://www.slideshare.net/shynajain/b2c-business-models. Accessed: 2013-11-23.Google Scholar
- Stewart, D.W. and Zhao, Q. 2000. Internet Marketing, Business Models, and Public Policy. Journal of Public Policy & Marketing. 19, 2 (Oct. 2000), 287--296.Google Scholar
- Wasserman, T. 2010. Software Engineering Issues for Mobile Application Development. FoSER 2010. (2010). Google ScholarDigital Library
- Zhong, B. 2013. From smartphones to iPad: Power users' disposition toward mobile media devices. Computers in Human Behavior. 29, 4 (Jul. 2013), 1742--1748.Google Scholar
Index Terms
- Mobile Social Commerce Implementation
Recommendations
Social Commerce Research: A Literature Review
MISNC2020&IEMT2020: Proceedings of the 7th Multidisciplinary in International Social Networks Conference and The 3rd International Conference on Economics, Management and TechnologyDue to the characteristics and rapid development of social media, social commerce allows the original traditional e-commerce to break through the old framework, forming a new e-commerce framework that combines social commerce and social media. As social ...
Social commerce: an e-commerce perspective
ICEC '10: Proceedings of the 12th International Conference on Electronic Commerce: Roadmap for the Future of Electronic BusinessSocial commerce is spreading rapidly around the globe creating new and improved business models for conducting e-commerce. As an integration of social media marketing, Web 2.0 and e-commerce it is being viewed differently by different people and ...
Identifying implicit relationships between social media users to support social commerce
ICEC '12: Proceedings of the 14th Annual International Conference on Electronic CommerceThe Internet is an ideal platform for business-to-consumer (B2C) and business-to-business (B2B) electronic commerce where businesses and consumers conduct commerce activities such as searching for consumer products, promoting business, managing supply ...
Comments