Juan-José Igartua
ABSTRACT
Health promotion is defined as the process of enabling people to increase control over their health and its determinants, and thereby improve their health (World Health Organization). One of the most used approaches to health promotion is based on education and communication media. Health campaigns and education-entertainment approaches (entertainment advocacy) are been used by scholars in health communication to prevent very different diseases and to improve quality of life. Health communication is a transdisciplinary field whose intended outcomes are increasing audience knowledge and awareness of a health issue, influencing behaviors and attitudes towards a health issue and implementing and evaluating health interventions disseminated using media in very different ways (from advertising and social marketing campaigns to television fiction or videogames) [1;7;13]
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Index Terms
- Communication, education and health promotion
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