Gyu-Ri Kim
ABSTRACT
The purpose of this study is to verify the research model that coolness and perceived usefulness are effective predictor variables, attitude is mediating variable, and purchase intention is criterion variable. In total, 41 respondents with no prior exposure robot JIBO completed the on-line survey after watching the scenario movie of explaining its usage. Coolness and perceived usefulness is significant predictor for attitude, and attitude has positive impact on purchase intention. Based on the results, a "cool" product is more likely to arouse potential consumer's purchase intention directly and indirectly in the market. Theoretical and practical implications were discussed in detail.
- Ajzen, I., and Fishbein, M. 1977. Attitude-behavior relations: A theoretical analysis and review of empirical research. PSYCHOL BULL, 84, 5, 888.Google Scholar
Cross Ref
- Batra, R., and Ahtola, O. T. 1991. Measuring the hedonic and utilitarian sources of consumer attitudes. MARKET LETT, 2, 2, 159--170.Google ScholarCross Ref
- Heerink, M., Kröse, B., Evers, V., and Wielinga, B. 2010. Assessing acceptance of assistive social agent technology by older adults: the almere model. INT J SOC ROBOT, 2, 4, 361--375.Google ScholarCross Ref
- Holbrook, M. B., and Hirschman, E. C. 1982. The experiential aspects of consumption: consumer fantasies, feelings, and fun. J CONSUM RES, 132--140.Google Scholar
- Kulviwat, S., Bruner, I. I., Gordon, C., Kumar, A., Nasco, S. A., and Clark, T. 2007. Toward a unified theory of consumer acceptance technology. PSYCHOL MARKET, 24, 12, 10591084.Google ScholarCross Ref
- Sundar, S. S., Tamul, D. J., and Wu, M. 2014. Capturing "cool": measures for assessing coolness of technological products. INT J HUM-COMPUT ST, 72, 2, 169--180. Google ScholarDigital Library
- Venkatesh, V., and Morris, M. G. 2000. Why don't men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behavior. MIS QUART, 115--13. Google ScholarDigital Library
- Voss, K. E., Spangenberg, E. R., and Grohmann, B. 2003. Measuring the hedonic and utilitarian dimensions of consumer attitude. J MARKETING RES, 40, 3, 310--320.Google ScholarCross Ref
- WARREN, C., and CAMPBELL, M. C. 2014. What Makes Things Cool? How Autonomy Influences Perceived Coolness. J CONSUM RES, 41.Google Scholar
Index Terms
- Do People Purchase a Robot Because of Its Coolness?
Recommendations
Influencer Review Effect on Customer Purchase Intention: An Extension of TAM
Presently, the web is the fundamental product information source for some customer goods, for the most part on account of the irruption of customer reviews dependent on blogging. The purpose of this study is to explore the factors affecting customer ...
The impact of website quality on customer satisfaction and purchase intention: perceived playfulness and perceived flow as mediators
The purposes of this study are to examine whether perceived playfulness and perceived flow would mediate the relationships among website quality, customer satisfaction, and purchase intention, as well as to assess the degree of reciprocity between ...
Predicting University Students' Adoption of Mobile News Applications: The Role of Perceived Hedonic Value and News Motivation
India is amongst the fastest growing markets for smartphones in the world which are driven by a young population. This study seeks to understand the intention to use mobile news applications by students in India. To address this broad objective, an ...
Comments