Qihao Ji
ABSTRACT
In this paper, we explored whether (and if so, how) live-tweets vary across different entertainment television programs in terms of the tweets' content. Using the 2013 Oscars, the Season 3 finale of Downton Abbey, and the 2014 Super Bowl as case studies, we collected over 200,000 live tweets sent during these three live entertainment programs and performed a content analysis of 4,400 of them. Results indicated that live-tweets, in general, reflect the features of the entertainment programs in many ways, suggesting that practitioners should incorporate more tailored social media strategies to better engage audiences. Theoretical implications and limitations were discussed in detail.
- Abbruzzese, J. 2014. Facebook is watching how you watch TV (Feburary 2014). Retrieved April 12, 2015 from: http://mashable.com/2014/02/10/facebooks-tv-data/?utm_campaign=Feed%3A+Mashable+%28Mashable%29&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=feedburnerGoogle Scholar
- Adashed, A. 2014. Nielsen reveals the TV season's top shows on Twitter. (June 2014). Retrieved August 20, 2014 from: https://blog.twitter.com/2014/nielsen-reveals-the-tv-seasons-top-shows-on-twitterGoogle Scholar
- Bibel, S. 2014. 'Pretty Little Liars' is the Most Tweeted TV Series of 2013. (January 2014). Retrieved September 10, 2014 from: http://tvbythenumbers.zap2it.com/2014/01/09/pretty-little-liars-is-the-most-tweeted-tv-series-of-2013/228058/Google Scholar
- Brown, G. 2013. Twitter Amplify partnerships: Great content, great brands, great engagement. (May 2013). Retrieved February 22, 2014 from: https://blog.twitter.com/2013/twitter-amplify-partnerships-great-content-great-brands-great-engagementGoogle Scholar
- Chase, C. 2014. Germany's World Cup rout of Brazil was the most tweeted event in history. (July 2014). Retrieved August 20, 2014 from: http://ftw.usatoday.com/2014/07/germany-brazil-most-tweeted-event-history-miley-cyrusGoogle Scholar
- Coonan, C. 2014. Chinese Theaters Test System of Onscreen Text Messages During Movies. (August 2014). Retrieved September 1, 2014 from: http://www.hollywoodreporter.com/news/chinese-theaters-test-system-onscreen-726204Google Scholar
- Doughty, M., Rowland, D., and Lawson, S. 2011. Co-viewing TV with Twitter: more interesting than the shows? CHI2011.Google Scholar
- Doughty, M., Rowland, D., and Lawson, S. 2012. Who is on your sofa? TV audience communities and second screening social networks. In Proceedings of the 10th Association for Computing Machinery (ACM) European Conference on Interactive Television and Video. ACM. New York, NY, 79--86. DOI= http://doi.acm.org/10.1145/2325616.2325635. Google ScholarDigital Library
- Grey, M. 2013. Nielsen study shows connection between TV ratings and Twitter activity. (August 2013). Retrieved September 4, 2013 from: http://www.engadget.com/2013/08/06/nielsen-study-shows-connection-between-tv-ratings-and-twitter-ac/Google Scholar
- Hayes, A. F. and Krippendorff, K. 2007. Answering the call for a standard reliability measure for coding data. Communication Methods and Measures 1, 1, 77--89.Google ScholarCross Ref
- Highfield, T., Bruns, A., and Harrington, S. 2012. Tweeting le Tour: Connecting the Tour de France's Global Audience through Twitter. Paper presented at the European Communication Conference (ECREA) (Istanbul, 26 Oct. 2012).Google Scholar
- Huotari, K. 2013. Live-tweeter - an Empowered TV Viewer. (October 2013). Retrieved February 22, 2015 from: http://virtual.vtt.fi/virtual/nextmedia/Deliverables-2012/D2.0.3.1_Live-tweeter%20-%20an%20Empowered%20TV%20Viewer.pdfGoogle Scholar
- Ji, Q. and Raney, A. A. 2015. Morally judging entertainment: a case study of live tweeting during Downton Abbey. Media Psychology, 18, 2, 221--242. DOI= 10.1080/15213269.2014.956939.Google ScholarCross Ref
- Johns, M. 2012. Two Screen Viewing and Social Relationships. Exploring the invisible backchannel of TV viewing. In Proceedings of Cultural Attitudes Towards Communication And Technology 2012. (Murdoch. Australia) Murdoch University, 333--343.Google Scholar
- Krippendorff, K. 2004. Content Analysis: An Introduction to Its Methodology. Sage Publications, Thousand Oaks, CA.Google Scholar
- Lochrie, M. and Coulton, P. 2012. Sharing the viewing experience through second screens. In Proceedings of the 10th European conference on Interactive TV and Video. ACM, New York, NY, 199--202. DOI= http://doi.acm.org/10.1145/2325616.2325655. Google ScholarDigital Library
- McPherson, K., Huotari, K., Cheng, F., Humphrey, D., Cheshire, C., and Brooks, A. L. 2012. Glitter: a mixed-methods study of twitter use during glee broadcasts. In Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work Companion. ACM, New York, NY, 167--170. DOI= http://doi.acm.org/10.1145/2141512.2141569. Google ScholarDigital Library
- Nielsen. 2013. Nielsen Launches Nielsen Twitter TV Ratings. (October 2013). Retrieved March 5, 2014 from: http://www.nielsen.com/content/corporate/us/en/press-room/2013/nielsen-launches-nielsen-twitter-tv-ratings.htmlGoogle Scholar
- Richmond, W. 2014. Study: Still Early Days for Second Screen Usage With TV Programs. (January 2014). Retrieved February 16, 2015 from: http://iq.videonuze.com/article/study-still-early-days-for-second-screen-usage-with-tv-programsGoogle Scholar
- Schirra, S., Sun, H., and Bentley, F. 2014. Together alone: Motivations for live-tweeting a television series. In Proceedings of the 2014 Association for Computing Machinery (ACM) Conference on Computer-Human Interaction (CHI). ACM. New York, NY. 2441--2450. DOI=http://doi.acm.org/10.1145/2556288.2557070. Google ScholarDigital Library
- Skibbe, L. (2013). An Exploratory Study of Content of Tweets, Situation of Tweeting and Motivations to Use Twitter while Watching Television Series. Unpublished master's thesis, Stockholm University.Google Scholar
- Wohn, D. Y., and Na, E.-K. 2011. Tweeting about TV: Sharing television viewing experiences via social media message streams. First Monday. 16, 3 (Mar. 2011). DOI=http://dx.doi.org/10.5210/fm.v16i3.3368.Google ScholarCross Ref
- Yu, Y., and Wang, X. 2015. World Cup 2014 in the Twitter world: A big data analysis of sentiments in US sports fans' tweets. Computers in Human Behavior 48, 392--400. Google ScholarDigital Library
Index Terms
- Tweeting live shows: a content analysis of live-tweets from three entertainment programs
Recommendations
Glitter: a mixed-methods study of twitter use during glee broadcasts
CSCW '12: Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work CompanionTweeting while watching TV has become a popular phenomenon in the United States, so much so TV networks actively encourage tweeting through scheduling and incentives. Through collected tweets and interviews during the TV show Glee, this study explores ...
Together alone: motivations for live-tweeting a television series
CHI '14: Proceedings of the SIGCHI Conference on Human Factors in Computing SystemsIn this paper, we explore motivations for live-tweeting across a season of a television show. Using the third season of Downton Abbey as a case study, we followed 2,234 live-tweeters from the show's premiere episode to its finale, finding that nearly a ...
Zapping delay reduction method for sports live with multi-angle on smart tv
EuroITV '11: Proceedings of the 9th European Conference on Interactive TV and VideoRecently, social TVs and personalize broadcasting services have taken place on interactive television services. While traditional television services do not support multi camera angles or views on sports live, multiple angle of view services have been ...
Comments