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Twitter-based Urban Area Characterization by Non-negative Matrix Factorization

Published:20 October 2015Publication History

ABSTRACT

Due to the remarkable growth of various social networks boosted by the pervasive mobile devices, massive crowds can become social sensors which can share microbolgs on a variety of social situations and natural phenomena in urban space in real-time. In order to take advantages of the novel realm of crowd-sourced lifelogs to characterize urban areas, we attempt to explore characteristics of complex and dynamic urban areas by monitoring crowd behavior via location-based social networks. In particular, we define social conditions consisting of crowd's experiential features extracted from the analysis of Twitter-based crowd's lifelogs. Then, we explore latent characteristic faces of urban areas in term of 5-dimensional social conditions by applying Non-negative Matrix Factorization (NMF). In the experiments with massive geo-tagged tweets, we classify urban areas into representative groups based on their latent patterns which enable to comprehensively understand images of the urban areas focusing on crowd's daily lives.

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  • Published in

    cover image ACM Other conferences
    BigDAS '15: Proceedings of the 2015 International Conference on Big Data Applications and Services
    October 2015
    321 pages
    ISBN:9781450338462
    DOI:10.1145/2837060

    Copyright © 2015 ACM

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    Publication History

    • Published: 20 October 2015

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