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abstract

Using mixed reality for promoting brand perception

Published:28 November 2018Publication History

ABSTRACT

Mixed reality offers an immersive and interactive experience through the use of head mounted displays and in-air gestures. Visitors can discover additional content virtually, on top of existing physical items. For a small-scale exhibition at a cafe, we developed a Microsoft HoloLens application to create an interactive experience on top of a collection of historic physical items. Through public experiences of this exhibition, we received positive feedback of our system, and found that it also helped to promote brand perception. In this demo, visitors can experience a similar mixed reality experience that was shown at the exhibition.

References

  1. P. Milgram, & F. Kishino. A Taxonomy of Mixed Reality Visual Displays. In IEICE Trans. Information Systems, E77-D(12), pages 1321--1329, 1994.Google ScholarGoogle Scholar
  2. F. Reichheld, & R. Markey. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World. Boston, Mass., Harvard Business Review Press., 2011.Google ScholarGoogle Scholar

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  1. Using mixed reality for promoting brand perception

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      • Published in

        cover image ACM Conferences
        VRST '18: Proceedings of the 24th ACM Symposium on Virtual Reality Software and Technology
        November 2018
        570 pages
        ISBN:9781450360869
        DOI:10.1145/3281505

        Copyright © 2018 Owner/Author

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        Association for Computing Machinery

        New York, NY, United States

        Publication History

        • Published: 28 November 2018

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