Huang Yu-Che
ABSTRACT
The brand is now an important tool for identifying products. Through physical packaging, it can directly generate links with consumers and convey the brand's ideas to consumers.And packaging design is increasingly important in today's business activities. Teaching is more important for brand design. How to provide teaching and reference examples that can help with actual design is the core values of this study. This study summarizes the key points of building brand and packaging design through case studies, and organizes them into a design process based on scholars' suggestions for packaging design. The tea packaging design process is illustrated using the Teama brand packaging design as an example. First of all, analyze the requirements of the theme and market background, and determine the positioning of the brand. Then design the brand image, and from the target group feedback and response, make changes to the brand positioning, and finally is to plan future strategy of the brand. This article describes the packaging design process of Teama brand building in detail and complete, and combines the teaching points on the packaging design that scholar once proposed. We hope that through the process of actual operation in this study, for the latecomers in the use of packaging design for brand building, there can be a set of reference methods and basis.
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Index Terms
- A teaching research for packaging design in brand building: a case study of tea packaging in Teama
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